Building Brand Bautista and addressing “the question”

Posted by Morgan Campbell on August 25, 2011 · 2 Comments 


Heading to the office Monday morning I noticed a poster of José Bautista on a wall inside the Cooksville GO station. In it he’s pitching Booster Juice, which is a sort of Smoothie King of the north — 300 outlets nationwide peddling fruit smoothies and a healthy lifestyle. Besides being impressed at the poster’s linguistic … Continue reading →

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