The story behind #Sportonomics
Confession: In August 2011, the moment I learned I’d been traded from the Toronto Star’s sports department to its business team, I felt a twinge of anxiety over how I’d manage this task. More than a twinge, actually. I worried for a week about how I’d connect with an audience interested in finance and the economy … Continue reading
Building Brand Bautista and addressing “the question”
Heading to the office Monday morning I noticed a poster of José Bautista on a wall inside the Cooksville GO station. In it he’s pitching Booster Juice, which is a sort of Smoothie King of the north — 300 outlets nationwide peddling fruit smoothies and a healthy lifestyle. Besides being impressed at the poster’s linguistic … Continue reading
Eight Ways to Improve the Home Run Derby
My masochism manifests itself in a variety of ways. Sometimes I thumb through the Toronto Sun, other times I hit the gym and push myself to the point of vomiting — almost. And tonight I’m watching Major League Baseball’s Home Run Derby, hoping this will be the year ESPN stops trying to convince us it’s … Continue reading
ABDB Ep 9: We Fight on That Lie!
Back at Pimper’s Paradise AKA Duane’s crib…Shoutouts to the global ABDB fam… Derrick Rose tries to tiptoe around the steroid issue — fails… Jose Bautista still raking and we still “gotta ask the question”…or do we?… Lance Armstrong = Slim Charles, cuz he will FIGHT on that lie!… Lance Armstrong = Ben Johnson, the … Continue reading
ABDB Ep. 6: Tribalism, Twitter and the new sports journalism
We return to the Penthouse for the most provocative episode yet. While Osama bin Laden’s death reveals that tribalism survives and thrives in North America, it also spawns some really shoddy sports journalism. Yours truly examines the three pillars on which good stories stand — Facts, Acts and Quotes — while the crew takes a … Continue reading
Oct. 12, 2010: Bautista’s certain big payday also brings big pressures
Morgan Campbell Sports Reporter As training camps opened for Dominican league baseball teams last week, Santo Domingo newspaper La Nacion Dominicana trumpeted a major development for that island’s equivalent of the New York Yankees. “Tigres del Licey receive backing,” read the headline on a story that detailed a local businessman’s seven-figure sponsorship deal with the 22-time … Continue reading
Morgan Campbell: A Writer on Sports and More 