Here’s the thing about Lolo Jones
First, a disclaimer: If you follow this blog or know me personally you know I’m more than a passive observer of any 100-metre hurdles race at the world class level. I make that fact clear only to make this one clear: my thoughts on this particular topic are mine and mine alone. The opinions expressed … Continue reading
Marketing Manny, Marquez and Mayweather
The great thing about covering business in my 9-to-5 is that it allows me to capitalize on the knowledge and contacts I’d accumulated in five years as a sportswriter, and write about sports for what it really is for a lot of us. Big Business. Really big. If you don’t believe me ask Manny Pacquiao, … Continue reading
Building Brand Bautista and addressing “the question”
Heading to the office Monday morning I noticed a poster of José Bautista on a wall inside the Cooksville GO station. In it he’s pitching Booster Juice, which is a sort of Smoothie King of the north — 300 outlets nationwide peddling fruit smoothies and a healthy lifestyle. Besides being impressed at the poster’s linguistic … Continue reading
Morgan Campbell: A Writer on Sports and More 